At OLX we leverage GenAI to improve our customers’ experience and generate business value. As different use cases have different time to maturity expectations, we approach our investment in this area as a portfolio of GenAI use cases, some of which are already in production, while some others will reach maturity in the coming quarter. For each of those streams we will share lessons learned, success stories related to improvement of customer experience across several use cases (already validated at scale with A/B tests with millions of users), and next steps.

Join this session and learn more about:

• Innovation as a catalyst of rapid change
• A practical framework for investing in GenAI
• Use cases that demonstrate customer and business value