Navigating data priorities between business teams and IT is often a balancing act—businesses seek speed and accessibility, while IT focuses on security and governance. These differing perspectives can lead to friction, slowing down insights and decision-making. But what if there were a golden bridge that meets the needs of both?

In this engaging, role-play-driven session, we’ll bring the Sales vs. IT dilemma to life—showcasing common conflicts and, more importantly, how data integration serves as the foundation for resolution. Beyond simply bridging the gap, a well-integrated data strategy lays the groundwork for AI-driven business intelligence, unlocking new levels of automation, insight generation, and strategic decision-making.

 Join us to witness the conflict, explore the resolution, and discover how data integration doesn’t just align Sales and IT—it also enables AI to transform the way businesses operate.

Join this session to get to know more about:

• The root causes of the data tug-of-war between business and IT
• How different approaches to data integration impact collaboration and efficiency
• The role of data integration in enabling AI-driven business intelligence