Fundamentals and challenges along becoming a data-driven company - The Data Strategy at Porsche AG

Automotive manufacturers are increasingly pushing ahead their transformation into data-driven businesses. As for Porsche, the data strategy is organised bottom-up and decentralised in data domains. Latter aims at eliminating data silos, better including employees throughout the transformation process and creating a collaborative environment to drive forward the change.

The presentation will shed light on the overall data management architecture and outline challenges as well as milestones on the road towards becoming a data-driven company.

Helge Silberhorn

Chief Data Architect
Porsche AG


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We would be pleased to welcome you at the Big Data Minds Europe.